The LinkedIn Advanced Masterclass will go beyond your LinkedIn profile, exploring both the free and paid for services that LinkedIn offers. The session will include:

 

  • Introduction to New LinkedIn Company Pages

 

  • Creating a Campaign On LinkedIn
    • Introduction to campaign manager
    • How to navigate the campaign manager platform
    • Create a new sponsored update campaign
    • Create a new lead generation campaign
    • Set budget, bids & schedule your campaign

 

  • LinkedIn Marketing Solutions Products
    • B2B video
    • Carousel adverts
    • LinkedIn audience network
    • Sponsored InMail
    • Website retargeting

 

  • Conversion Tracking
    • How to set up conversion tracking
    • Creating & naming a conversion
    • Adding conversion tracking to you campaign

 

  • Campaign  Reporting
    • Interpreting campaign reports
    • Reviewing campaign demographics
    • Reviewing website demographics

 

  • Campaign Optimisation
    • Revisiting bids & budgets
    • Campaign structure
    • Rich media best practices
    • Targeting best practices
    • A/B testing

 

  • Other LinkedIn Products
    • Sales navigator
    • Elevate
    • Recruiter

 

 

What?:                 Linkedin Masterclass Advanced

Where?:              CIDO Innovation Centre, Charlestown Rd, Portadown

When?:               Thursday 14th March 2019

Time?:                 10.30a.m. – 13.30p.m.

How much?:       Earlybird ticket (valid until 20 December) £38.57

Standard ticket (valid after 20 December) £44.90