Linkedin Masterclass Advanced

The LinkedIn Advanced Masterclass will go beyond your LinkedIn profile, exploring both the free and paid for services that LinkedIn offers. The session will include:

 

• Introduction to New LinkedIn Company Pages

 

• Creating a Campaign On LinkedIn
  • Introduction to campaign manager
  • How to navigate the campaign manager platform
  • Create a new sponsored update campaign
  • Create a new lead generation campaign
  • Set budget, bids & schedule your campaign

 

• LinkedIn Marketing Solutions Products
  • B2B video
  • Carousel adverts
  • LinkedIn audience network
  • Sponsored InMail
  • Website retargeting

 

• Conversion Tracking
  • How to set up conversion tracking
  • Creating & naming a conversion
  • Adding conversion tracking to you campaign

 

• Campaign  Reporting
  • Interpreting campaign reports
  • Reviewing campaign demographics
  • Reviewing website demographics

 

• Campaign Optimisation
  • Revisiting bids & budgets
  • Campaign structure
  • Rich media best practices
  • Targeting best practices
  • A/B testing

 

• Other LinkedIn Products
  • Sales navigator
  • Elevate
  • Recruiter

 

 

What?:                 Linkedin Masterclass Advanced

Where?:              CIDO Innovation Centre, Charlestown Rd, Portadown

When?:               Thursday 14^th March 2019

Time?:                 10.30a.m. – 13.30p.m.

How much?:       Earlybird ticket (valid until 20 December) £38.57

Standard ticket (valid after 20 December) £44.90