Forty-seven local small businesses keen to find out how to use social media to help their business attended a full day event covering Facebook, LinkedIn, Twitter and You on Wednesday 8 February at CIDO Innovation Centre.
Delegates were presented with a wealth of practical social media tips Bill McCartney of Net4Wise Owls. The first workshop covered how to use Facebook to grow your business including setting up a Facebook business page and turning fans into buyers. The second workshop covered LinkedIn and Bill explained the importance online business networking, particularly with two new members joining LinkedIn every second.
After lunch Bill debunked the myth that Twitter is for kids and trivia and showed the delegates how to listen, influence, engage and market their business on Twitter and finally showed how You Tube can be used as an effective marketing tool for businesses.
“Social Media is becoming pivotal in reaching more customers and generating more business,” explains Karen Adamson, CIDO. “This day was designed to help small businesses use social media effectively to engage with their customers and grow their sales”.