"Half my advertising spend is wasted but I don't know which half." Lord Leverhulme, Founder of Lever Brothers.
In these tough times, marketing costs have never been lower and the smaller business now has a much wider choice of effective media, some of which involve minimal or zero spend.
So how can the smaller business gain competitive advantage using conventional and new media? The answer may lie in finding and releasing your inner guerilla which can produce tangible results for your business.
This session will explore these techniques and how they might benefit your business.
When: Tuesday 13th September 2011
Where: CIDO Innovation Centre
Time: 12pm - 2pm (Light lunch included)
For further information or to register for the seminar contact Karen Adamson on 02838 396520 or email adamsonk@cido.co.uk.